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Ride For It:

Ride For Something That Matters

July - August, 2023

The Ride for It: Ride for Something that Matters summer training challenge is a fundraiser to benefit TWLOHA (To Write Love On Her Arms) "a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide." 


Our goal is to spread awareness about the support systems that exist for those who struggle and battle with issues surrounding mental health, as well as raise funds for TWLOHA so that they can continue to "educate communities, provide hope and encouragement, and connect people to the help they deserve." 

Participants will receive weekly training and fundraising goals and challenge incentives along with chances to win giveaways, prizes, and swag. The focus is on personal goals and achievements rather than competition, but feel free to challenge your friends, family members, and teammates. We just want you to get out and ride your bike no matter how far or long.  

Ride For It x HiFi Wheel Raffle

HiFi Wheels out of Portland, OR is providing us with 2 sets of custom wheels (carbon & aluminum) to raffle off as part of our RIDE FOR IT fundraiser to benefit TWLOHA (To Write Love On Her Arms). Ride For It participants will receive 1 free virtual raffle entry with their event registration. 

  • EP30 Disc Anti-Flutter 2 Wheels & Fidelity Hubs (front & rear) w/ Dirty Kitten decals

Carbon clinchers: lower profile, lightweight carbon tubeless-ready rim with a modern, 21mm internal rim width; ideal for general road riding, hill climbs, and gravel/cyclocross racing; a shallower profile coupled with Anti-Flutter technology and toroidal rim shape means that crosswinds won’t push you around and that they’re even faster at a larger range of yaw angles. More info HERE.

  • 29er Hootenanny23 Wheel & Fidelity Hubs (front & rear) w/ Dirty Kitten decals

Aluminum Gravel & MTB tubeless ready clinchers: lightweight, affordable, durable, and will guarantee your shreds are damned fun; they’re ready for tubeless tires as soon as you are, and setup is an absolute breeze with our rims; 23mm internal rim width (fit tires from 30mm up to 2.25″). More info HERE.

*Wheels will be spec'd with the free-hub and axle setups of the winners' choice. Additional product info can be found on the HiFi website.



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We couldn't have put on these events without the help of our awesome sponsors! We only accept sponsors from companies we love working with on and off the bike. Ask us about any of them and we'll talk your ear off!

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